Category Archives for Customer Avatars

Target Your Ideal Customer With Facebook Custom Audiences

Target Your Ideal Customer With Facebook Custom Audiences

Target Your Ideal Customer With Facebook Custom Audiences If you’re using Facebook advertising or post boosting, to drive traffic to your web site, or just to engage prospects in your brand, then you really need to be clear exactly who you are targeting. This is what Facebook excels at, and there’s a vast amount of […]

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Customer Avatar Questions. The Top 16 Questions

Customer Avatar Questions

Customer Avatar Questions. The 16 key questions you need to answer in order to create your customer avatar. Do you need to create a customer avatar, but are not sure where to start? Well if that’s you, then these 16 customer avatar questions, will give you a real head start in shaping your avatar and ideal […]

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Boost your audience engagement and action.

audience engagement

How to boost audience engagement and drive highly targeted traffic to your web site. Use this simple 5 step system to boost audience engagement and develop messaging that compels your audience to take action. I’ve recently written a number of articles about the importance of creating your ideal customer profile, or customer avatar. And also […]

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Customer avatars: Discover your engagement triggers.

customer avatar engagement triggers

Customer avatar engagement triggers This is the third article in my series about how to use your customer avatar to attract, engage, and convert more of your ideal customers. In the previous articles we looked ‘What is a Customer Avatar?’ and then how to use Facebook to understand your market potential using your ideal customer profile, or […]

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Customer avatar targeting using Facebook

Customer Avatar Targeting

Customer avatar targeting. How to test your market potential with Facebook. This is part 2 in my 3 part series on creating, shaping and testing your customer avatar. In the first article we looked at developing an understanding of ‘What is a customer avatar?’ In this article, I want to talk about how to use your […]

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Your ideal customer profile. Attract, target & convert.

Ideal customer profile example

Your ideal customer profile, or customer avatar. This is the first in a series of 3 articles exploring how to use your ideal customer profile (customer avatar), to target, engage and convert more of your web site visitors into customers. So in this first article, we’re going to look at your overall strategy for creating […]

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Create a 4 dimensional customer avatar!

4 dimensional customer avatar

The 4 Dimensional Customer Avatar. To create a really effective customer avatar, you need to go beyond the single dimension of demographics and really understand what interests and motivates your audience to engage with you, and why they will buy from you. Using this simple model and template you can define and describe your ideal […]

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What is a customer avatar? And why you need one.

customer avatar

What is a customer avatar? And why you must have one. Your customer avatar should be the foundation of your marketing. It will provide you with all the information you need in order to target, engage and convert more of your ideal customers. So what is a customer avatar? A customer avatar is a distilled embodiment or […]

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