Customer Avatar Questions

Customer Avatar Questions.

The 16 key questions you need to answer in order to create your customer avatar.

Do you need to create a customer avatar, but are not sure where to start? Well if that’s you, then these 16 customer avatar questions, will give you a real head start in shaping your avatar and ideal customer profile.

These 16 questions are structured around the 4 dimensions of a customer avatar. Using these 4 different dimensions you will be able to discover how to target, engage and convert your avatars into real customers.

When answering these questions you really need to step into the shoes of your avatar profile and really think about how THEY would answer them.

This may seem obvious but it’s not quite as easy as it may seem. For many business owners it’s very difficult to think, behave, and act like their customers. Consequently, you might find it useful to initially go through all the customer avatar questions and produce a rough draft, based on an outline of your avatar. And then go through them a second time once you’ve got a clearer mental picture of your ideal customer profile.

As you progress through the questions, you’ll find that in order to answer them, you need to start to dig into your avatar’s character and personality. Remember your avatar needs to be based on a single person, not a group of people, so your answers should be very specific.

Once you have your individual avatar fully mapped out, you can then use this information to create an audience which you can target and test using boosted posts on Facebook. So let’s start with the first of the 4 dimensions, Demographics.

Dimension 1. Demographics; Identify ‘Who?’ we are targeting

The demographics dimension tells us about who they are. This data will be essential when we start to think about “Who” we are targeting.

1. Who are they? (Name, age, gender, location etc)


2. What is their home life like? (Married, single, children, pets etc)


3. What is their work life? (Job role, status, company type)


4. What is their financial status? (Income, assets, homeowner etc)


Dimension 2. Interests; Define ‘How?’ we might reach them

Within this dimensions we’ll be exploring what interests our audience. What are their hobbies or pastimes, what are their professional and personal interests? We need to understand where we might find more of our customer avatar or ideal customers. If we know where they hang out then we can understand “How” to connect with them and ensure our messages are really targeted.

The 4 key questions within this dimension are:

5. What are their business or professional interests? (education, training)


6. How do they spend their leisure time? (sports, leisure, social, interests)


7. Where do they go? (stores, clubs, events, groups; online and offline)


8. Who do they hang out with or follow? (Media, brands, personalities)


Pains; Clarify ‘What?’ will engage them

With these questions you need to think from your ideal customers perspective and view point and relate your answers to how your avatar responds your specific product or service offering, or general product/industry category. By understanding more ab0ut our avatar’s pains and frustrations, we can more effectively engage with them.

9. What are their most pressing challenges? (what’s causing an issue today or right now?)


10. What are their biggest frustrations? (what are the big problems that are getting in their way?)


11. What are their likely or most common objections? (What are the most obvious negative points about your product or category?)


12. Who or what influences their decisions? (Where do pressures come from?)


Gains; Understand ‘Why?’ they will buy

Once again with these customer avatar questions, you need to think from your ideal customers perspective and view point, and relate your answers to how your avatar responds your specific product or service offering, or general product/industry category. These questions are all about understanding their desired outcome, which will help us to deliver messages and propositions that are specific to result they are looking for.

13. What specific result or outcome are they looking for? (What would ‘good’ look like for them?)


14. How does it make them feel? (What are the emotional responses associated with that result?)


15. What does their purchase of your product or service say about them? (In terms of their personality and character)


16. What are their aspirations and desires? (And how do they see your product or service contributing to their desires and outcomes?)


Building an audience from your customer avatar

Once you’ve fully expanded your ideal customer profile, you can then take this information and create a custom audience in Facebook. This will enable you to quickly and easily test out your audience size, using expanded demographics, as well as testing message engagement with boosted Facebook posts.

The really important thing to remember with customer avatars, is that they need to be based on an individual personality and profile. So you should start by giving them a name and specific age and build out their characteristics and behaviours from this simple starting point using the questions above.

Good luck and if you have any questions, then simply leave me a comment below.

Leave a Comment:

Add Your Reply