Today we’re going to look at your Facebook Pixel installation.
So, if you’re looking at doing any sort of advertising or marketing on Facebook, then the very first thing you want to do is get your Facebook pixel set up and verified.
Now to some people this may seem a little bit confusing or maybe a little bit techie, but actually it is in fact very straightforward and I’m just going to run that through with you now.
Okay, so I’ve put together a few slides that’s going to walk through this process of the Facebook Pixel installation. In here I just want to talk about really briefly why install your Facebook pixel, then secondly how to install it, and how to validate the installation so you’ve got it set up correctly.
It’s really important to get the Facebook pixel installed on your web site if you’re looking to do any sort of marketing across Facebook. Once you’ve got the Facebook pixel installed, you can see what pages people are visiting, what routes they’re taking. You can set up specific actions to track behaviours within your audiences, and there’s an awful lot you can do to really understand what your customers are doing, or prospective customers are doing, when they hit your website.
The second thing is about building Facebook custom audiences. You know, that’s really where the power of Facebook advertising is, in the bespoke and custom audiences. So, if you can build an audience based on people who are actually visiting your site, they’re going to be far more characteristic of the ideal person you’re looking to target.
The combination of the Facebook Pixel and Facebook algorithm will give you far better targeting, and that basically means more traffic for less money.
The final thing is that once you’ve got that pixel targeting set up, you can create re-targeting campaigns, so if people visited a certain page but didn’t buy, or didn’t opt-in, you can send them a reminder and that’s generally a very low cost but high converting type of traffic.
I’ll get into all the detail of custom audiences and retargeting in future videos, but for now let’s look at how to install that Facebook pixel.
Firstly a standard install, and then there’s the integrations.
Now Facebook’s made it an awful lot easier than it used to be to integrate the pixel into your site, particularly if you’ve got one of the more standard website platforms.
Now normally just to find the how to get to the point where you install a pixel on a regular Facebook page you can just literally click on the arrow and go to manage ads.
So that will allow you to come to a page where you can see your actual ad account. When you click on your ad account it will take you hopefully to a page where you have three links; data sources, custom conversions, and partner integrations.
Now if you haven’t got your Facebook pixel already set up you would hit that green button which says Setup Pixel.
Now simply click that and then you’ve got these three options. Now if you’ve using one of the more popular type of site platforms, like Squarespace, Wixx, or WordPress, then that’s brilliant you’ve got all these integrations to use, or you can do a manual code installation.
So let’s click on the integrations and you can see if you’ve got sites, you know, Magento, Shopify Squarespace, Winx, WooCommerce or WordPress there’s very simple instructions.
Let’s take WordPress because it’s a very popular platform and Facebook have got their own plugin, so basically you can just download that plug-in, install the plug-in, then activate it.
It’s very straightforward sort process and then that not connects you through to it. Similarly, if you got something like Shopify again you just click on it it’s very simple it just says go to settings paste your pixel ID very fine connection.
Now if you ever want to find where your pixel ID is, your pixel ID is literally right under your ad account number.
So let’s just briefly I have a look at the alternative version setting up pixel, if your website isn’t on one of those more standard platforms, you can basically manually install the code.
In most cases you’ll literally will just need to copy the Facebook Pixel installation code and put it in the header of your website. If you’re not familiar with that, and you’ve got a developer, you can just send the instructions to them.
So, that’s the integration side of it, and now the final thing is once it’s integrated, you want to make sure that actually you’ve installed it correctly.
Verifying your Facebook Pixel Installation
Now this is a super easy thing to do. All you need to do is basically use Google Chrome as your browser and search for a Chrome extension called Facebook Pixel Helper.
Then simply install the extension.
Once that’s installed, you can go to your website and you should be able to see in the top corner of your browser window and icon telling you that the pixel is correctly installed.
So that’s the simple way to get the Facebook Pixel installed and verified on your site.
In future videos we’re going to go into a lot more detail about different types of campaigns and targeting, including Facebook Custom Audiences, Facebook Saved Audiences and Facebook Lookalike Audiences. I’ll be sharing some experiments of Facebook campaigns that I’m running on a regular basis, and looking at other metrics and details you can get out of Facebook.
In the meantime if you want to find out more about Facebook advertising and making sure you can identify the right product audience and message for your campaigns then simply connect with me on Facebook or send me a message via my Contact page on my web site.