Use your competitors to build your brand

Market and competitor mapping. You can use this strategy to help shape your brand and really focus your marketing where it can deliver the most impact.

By mapping both the needs of your market and how your competitors perform, you will be able to clearly see how you measure up against your competition and also where new opportunities to gain competitive advantage might exist. This is really easy to implement, but you need the research to ensure objectivity.

Leave a Comment:

1 comment
Add Your Reply