Recent Articles
Use your competitors to build your brand
Market and competitor mapping. You can use this strategy to help shape your brand and really focus your marketing where it can deliver the most impact. By mapping both the needs of your market and how your competitors perform, you will be able to clearly see how you measure up against your competition and also [...]
Brand and marketing promotions
Promotional strategies to grow your business. BOGOF. Buy one get one free. It may be crude, but it works. However this brutal supermarket-style discount offer has given promotions a bad name. Consequently many small to medium sized businesses shy away from the idea of doing promotions as they are perceived as too crude for their [...]
Creating brand equity
Brand equity might seem like one of those lovely marketing type terms that have or add very little value. But this really is not the case. Building branding equity can impact your business in very real terms. In this video I walk through what Brand Equity is all about, why it is important to your [...]